James Radcliffe

It’s no secret that ideas can change the world.

Ideas can move mountains, ideas can heal the sick; ideas can save lives, and ideas start wars; ideas can put you to sleep, and ideas can wake you up; ideas can build walls, and ideas can tear them down.

And it’s no secret that the greatest ideas are often the simplest.

Cliches are cliches for a reason, and that reason is: simplicity is power.  The moment something becomes unnecessarily complex it’s vitality starts draining away.

So great ideas are, by their nature, often very simple.

But which of them are truly the most important?

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